THE THIEF
Turning car trouble into social first comedy. The BMW Service Campaign.
THE THIEF - BMW SERVICE GLOBAL CAMPAIGN
When life takes an unexpected turn, BMW has your back. In the latest "Relax. We Care." campaign, a romantic proposal spirals into a comic chain reaction of mishaps—proving that while anything can go wrong, BMW has you covered. Created by Monks and directed by Djawid Hakimyar, this global campaign blends cinematic storytelling with a fine dose of Schadenfreude.
Role: Creative Director
Agency: Monks Berlin / The Marcom Engine
Selected Works
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