I’m Mario Zaradic, a Creative Director with over 15 years of experience at creative agencies in Germany and abroad. I develop holistic ideas for global and local campaigns and execute them in style.
I have an eye for beauty, detail and future visions, a brain for storytelling that moves needles, a passion for making work, places and people the best they can be, and a belief in the power of emotion to drive business and growth. Over the years, I’ve applied this mix across a wide range of products, platforms and channels—nationally & internationally, hands-on & as a leader, in German & English—to both revenue-growing and award-winning effect.
Looking ahead, I want to keep pushing the boundaries of film, design and technology to create meaningful connections with audiences — whether it's for brands, agencies, production companies, or just for fun.
If you want to chat, say hello@zaradic.com or just give me a call +49 151 401 373 05
2022 – Today
Creative Director (BMW Global)
MONKS, Berlin, Germany
2020 – 2021
Creative Director (Volkswagen ID international)
DDB Berlin, Germany
2014 – 2020
Freelance Creative
DDB Berlin, Scholz&Friends, HEIMAT Berlin, MONKS Berlin, Philip und Keuntje, BBH Shanghai, Zulu Alpha Kilo Toronto, Serviceplan, VICE Vienna, META Design, Jung von Matt Hamburg, Ogilvy, TLGG, Parasol Island, Zum Goldenen Hirschen a.o.
Early Career
2012 – 2014 Senior Art Director, Scholz & Friends, Berlin
2011 – 2012 Art Director, HEIMAT, Berlin
2010 – 2011 Art Director, Philipp und Keuntje, Hamburg
2009 – 2010 Junior Art Director, Scholz & Friends, Düsseldorf
Awards
ADC Germany, ADC Europe, Red Dot Design Award, Eurobest, Epica, Cannes Lions, Clio, One Show, New York Festivals, London International Award, Deutscher Digital Award, Spikes Asia, The Webby Awards, German Sportmarketing Award, Deutscher Werbefilmpreis, Die Klappe, Berlin Commercial, The Lovie Awards a.o.
Expertise
Campaign Concepts
Emotional & Visual Impact
Film & Storytelling
Art Direction & Copy
Production Supervision
Creative Use of Tech & AI
Content & Social
Clients global
BMW
Volkswagen
Audi
Lamborghini
Deutsche Bank
Miele
Rimowa
Mercedes Benz utility vehicles
Clients Germany
Vodafone
Das Handwerk
Penny
Tetra Pak
Saturn
Bundesliga
Bundesregierung
Stadt Köln
easyCredit
Deutsches Rotes Kreuz
innogy
Pro7 Sat1 Media
a.o.
CONTACT
Mario Zaradic
Herrfurthplatz 4
12049, Berlin
Phone: +49 151 401 373 05
Email: hello@zaradic.com
Please do not reproduce any of the content without the expressed written consent of Mario Zaradic. All copyright belongs to Mario Zaradic and / or the mentioned agency. IMPRINT & PRIVACY POLICY