HEAD MEETS HEART - VW ID.4 GTX LAUNCHFILM

In this campaign Volkswagen challenged the notion that driving electric means sacrificing excitement. The ID.4 GTX (VW’s first performance-driven electric vehicle) is where sustainability meets thrill, and this campaign makes it clear: you can have both. We crafted a sleek, visually stunning narrative that captures the perfect blend of logic and emotion. The ID.4 GTX lets drivers indulge in the thrill of speed and power without compromising their progressive values and rational demands.

It’s a love letter to those who want a car that excites, but with the knowledge that it’s a choice they can feel good about.

Role: Creative Director 
Agency: VOLTAGE DDB BERLIN

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