MARIO ZARADIC

DUALITY UNTAMED

Justin O’Shea channels the two souls of the first hybrid BMW M5.

DUALITY UNTAMED - BMW M5 GLOBAL LAUNCHCAMPAIGN

The 'Duality Untamed' campaign showcases the BMW M5 Plug-in Hybrid's perfect blend of adrenaline-pumping performance and serene electric power. It's a beast on the road and whisper-quiet when needed. Featuring Justin O'Shea, a thrill-seeker and style icon, who embodies the car's wild yet sophisticated nature. The campaign launched globally, with a comprehensive digital and social media strategy targeting BMW’s core markets across EMEA, APAC, and the United States.


Role: Creative Director 
Agency: Monks Berlin / The Marcom Engine
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Selected Works
MAKE IT REALBMW iX2 GLOBAL LAUNCH CAMPAIGN
MOVING MOMENTSX3 GLOBAL LAUNCHCAMPAIGN
THE THIEFBMW SERVICE CAMPAIGN
BMW WORLDVIRTUAL PRODUCTION ENVIRONMENT
MACHT KUNSTKUNSTHALLE OPENING CAMPAIGN
THE JOURNEYAUDI CHINA CONTENTFILM
SATURN SPORTSBARINTERNATIONAL TVC
HEAD MEETS HEARTVW ID.4 GTX INTERNATIONAL LAUNCH FILM
POWER OF PRESENCEBMW X5M X6M ARTWORK

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