MARIO ZARADIC

MACHT KUNST

How a bold activation made the Deutsche Bank Kunsthalle an overnight sensation.

MACHT KUNST - DEUTSCHE BANK KUNSTHALLE OPENING CAMPAIGN

Deutsche Bank’s new gallery, Die KunstHalle, replaced the Deutsche Guggenheim after its 15 years in Berlin. To generate buzz in an art-saturated city, we launched the “MACHT KUNST” (MAKE ART) campaign, inviting artists to showcase their work for 24 hours at the new venue, with opportunities for grants and solo exhibitions.

The campaign sparked massive media attention, drawing artists in a kilometer-long line. The KunstHalle’s opening became Berlin’s largest exhibition and the talk of the town.

Role: ART Director / CREATIVE 
Agency: SCHOLZ & FRIENDS BERLIN

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Selected Works
MAKE IT REALBMW iX2 GLOBAL LAUNCH CAMPAIGN
MOVING MOMENTSX3 GLOBAL LAUNCHCAMPAIGN
DUALITY UNTAMEDBMW M5 GLOBAL LAUNCHCAMPAIGN
THE THIEFBMW SERVICE CAMPAIGN
BMW WORLDVIRTUAL PRODUCTION ENVIRONMENT
THE JOURNEYAUDI CHINA CONTENTFILM
SATURN SPORTSBARINTERNATIONAL TVC
HEAD MEETS HEARTVW ID.4 GTX INTERNATIONAL LAUNCH FILM
POWER OF PRESENCEBMW X5M X6M ARTWORK

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