THE JOURNEY
Cheng Cong Fu dared to be first. Audi China tells his story.
AUDI THE JOURNEY - THE STORY OF CHENG CONG FU
To help drive Audi's brand image in China, three influential Audi drivers, who shared the same pioneering spirit as Audi, were enlisted to tell inspiring stories of their firsts. In our case, it's the story of Cheng Cong Fu, China’s first ever driver to compete at Le Mans.
Role: ASSOCIATE Creative Director
Agency: BBH SHANGHAI
Selected Works
MAKE IT REALBMW iX2 GLOBAL LAUNCH CAMPAIGN
MOVING MOMENTSX3 GLOBAL LAUNCHCAMPAIGN
DUALITY UNTAMEDBMW M5 GLOBAL LAUNCHCAMPAIGN
THE THIEFBMW SERVICE CAMPAIGN
BMW WORLDVIRTUAL PRODUCTION ENVIRONMENT
MACHT KUNSTKUNSTHALLE OPENING CAMPAIGN
SATURN SPORTSBARINTERNATIONAL TVC
HEAD MEETS HEARTVW ID.4 GTX INTERNATIONAL LAUNCH FILM
POWER OF PRESENCEBMW X5M X6M ARTWORK
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