MARIO ZARADIC

BMW WORLD

A future-proof virtual production environment for BMWs content at scale.

BMW WORLD 

BMW World is a groundbreaking virtual production environment, developed over two years by BMW and Monks. Built on Unreal Engine, this cutting-edge system redefines how BMW creates product content—faster, more flexibly, and sustainably.

As the leading Creative Director, I spearheaded the visual concept and oversaw the development of bespoke virtual stages tailored to various product segments and the brands overall visual strategy. Today, BMW World continues to evolve, with AI integration enhancing its capabilities. From hundreds of unique renders to fully-assembled product films, it’s an essential tool driving BMW’s vision for innovative and efficient marketing.

Role: Creative Director
Agency: Monks Berlin / The Marcom Engine
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Selected Works
MAKE IT REALBMW iX2 GLOBAL LAUNCH CAMPAIGN
MOVING MOMENTSX3 GLOBAL LAUNCHCAMPAIGN
DUALITY UNTAMEDBMW M5 GLOBAL LAUNCHCAMPAIGN
THE THIEFBMW SERVICE CAMPAIGN
MACHT KUNSTKUNSTHALLE OPENING CAMPAIGN
THE JOURNEYAUDI CHINA CONTENTFILM
SATURN SPORTSBARINTERNATIONAL TVC
HEAD MEETS HEARTVW ID.4 GTX INTERNATIONAL LAUNCH FILM
POWER OF PRESENCEBMW X5M X6M ARTWORK

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