THE THIEF
Turning car trouble into social first comedy. The BMW Service Campaign.
THE THIEF - BMW SERVICE GLOBAL CAMPAIGN
In the latest "Relax. We Care." campaign, a romantic proposal spirals into a comic chain reaction of mishaps—proving that while anything can go wrong, BMW has you covered. Created by Monks and directed by Djawid Hakimyar, this campaign blends cinematic storytelling with a fine dose of Schadenfreude.
Role: Creative Director
Agency: Monks Berlin / The Marcom Engine
Selected Works
MAKE IT REALBMW iX2 GLOBAL LAUNCH CAMPAIGN
MOVING MOMENTSX3 GLOBAL LAUNCHCAMPAIGN
DUALITY UNTAMEDBMW M5 GLOBAL LAUNCHCAMPAIGN
BMW WORLDVIRTUAL PRODUCTION ENVIRONMENT
MACHT KUNSTKUNSTHALLE OPENING CAMPAIGN
THE JOURNEYAUDI CHINA CONTENTFILM
SATURN SPORTSBARINTERNATIONAL TVC
HEAD MEETS HEARTVW ID.4 GTX INTERNATIONAL LAUNCH FILM
POWER OF PRESENCEBMW X5M X6M ARTWORK
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